Brand design for Brusselse Poort
groot in klein geluk
How do you make a physical mall relevant in the digital age of shopping? By being more than just a location. At Brusselse Poort, it’s all about enriching daily lives, bringing people together and offering diverse experiences. Because being great at those little things makes a big difference.
The historic gate is transformed into a radiant monogram that embodies a place of optimism and connection. It serves as the starting point for a flexible and recognizable visual language, playing around with big and small sparks and ribbons.
The brand’s transformation is not without results. While the city center struggles with vacancies, Brusselse Poort is thriving again, welcoming new stores and facing the future confidently.
My contribution: brand design, motion design, digital design, brand book, art direction, brand review
Niel Steendam ©2025