Employer branding campaign for Omgevingsdiensten
omdat je staat voor je omgeving
Did you know there are 28 Omgevingsdiensten across the Netherlands keeping our environment safe, healthy and sustainable? Their work is so broad and diverse, that it can be difficult to grasp what they do. There wasn't any rhyme or reason to their story, but now there is.
There are countless reasons to work for the Omgevingsdiensten. But the bottom line? To take a stand for your environment. The campaign creates its own environment of employees, animals and themes to develop a flexible system for every message, medium and target group.
From countless reasons to counting results: over 8 million individual campaign views, 5 million radio ad listeners, more than 111.000 website visitors — and last but not least, many inspired applicants. Now that's what you call making an impact on the environment.
My contribution: campaign design, motion design
Agency: Matters Most
Strategy: Ruud Tuithof
Concept: Anneke van de Watering
Niel Steendam ©2025