Brand campaign for Roetz
one planet, one bike
Roetz believes in second chances for both materials and people. In their Fair Factory new designer bicycles and e-bikes are created using materials from discarded two-wheelers. Their goal? Creating the ultimate circular bicycle.
One planet. One Bike. The brand campaign combines the urgency of their mission with an invitation to join the circular revolution. The infinity symbol from the logo evolves into an inspiring device for design and copy.
My contribution: campaign design
Agency: Matters Most
Strategy: Anne de Lange
Concept: Caesar Driessen
Film & photography: Cas Kerssens
Niel Steendam ©2025