Rebranding for Zuiderzeemuseum
Leef je in, leef je uit
A visit to the Zuiderzeemuseum can feel like two experiences in one: whether it's combining education with activity, exploring indoors and outdoors, or diving into the Zuiderzee’s heritage and future. The new payoff Leef je in, leef je uit embraces and unites both sides, celebrating everything the Zuiderzeemuseum has to offer.
New hero shots show immersed visitors discovering the Zuiderzee in themselves.
The Z from the logo evolves into dynamic Zuiderzee waves from which its people, stories and treasures emerge. From playful and colorful to simple and stripped-down, the design system introduces both hierarchy and diversity in communication.
Did you know the Zuiderzeemuseum consists of two locations? Formerly known as the indoor and outdoor museum, their new and inviting names The Treasure House and The Zuiderzee Village spark the imagination, making it clear that you don't want to miss out on either one.
My contribution: brand design, motion design, stylesheet
Agency: Matters Most
Strategy: Markward van der Mieden
Concept: Caesar Driessen
Film: The Flying Dutchmen
Photography: Mariel Kolmschot
Niel Steendam ©2025