Brand design for Fellow Digitals

succeeding together

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Is it a brand? Is it a product? For Viadesk, the expansion of their digital products led to an unclear brand hierarchy and recurring questions. They were ready for a new strategy, a new energy and a new name. Say hello to Fellow Digitals.

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Energetic circles and squares represent the human and digital world overcoming boundaries, creating spaces and bringing employees together. Additionally, the visual language helps sub-brands emphasize their seamless product integration.

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My contribution: brand naming, brand design, motion design, brand movie, social media ads, brand book, art direction

Agency: Matters Most

Strategy: Eugenie van de Poll

Concept: Eugenie van de Poll

Niel Steendam ©2025