Brand design for NEN — Royal Netherlands Standardization Institute
standaard voor vooruitgang
The bike you ride, your smartphone, face masks: they're all produced according to standards that ensure high quality and product safety. NEN guides and promotes the development of these standards, and it was time to bring out their social relevance.
Standards are crucial for making impact and progress, but they’re also invisible. Visualizing these standards, NEN’s design system always aims to take it to the next level and beyond. It connects, discovers and shows you the places where standards make a difference.
My contribution: brand design, motion design, brand movie, brand book
Agency: Matters Most
Strategy: VIM Group
Concept: Caesar Driessen
Niel Steendam ©2025