Brand design for Fellow Digitals

Is it a brand? Is it a product? For Viadesk, the expansion of their digital products led to an unclear brand hierarchy and recurring questions. They were ready for a new strategy, a new energy and a new name. Say hello to Fellow Digitals.

Energetic circles and squares represent the human and digital world overcoming boundaries, creating spaces and bringing employees together. Additionally, the visual language helps sub-brands emphasize their seamless product integration.



My contribution: brand naming, brand design, motion design, brand movie, social media ads, brand book, art direction
Agency: Matters Most
Strategy: Eugenie van de Poll
Concept: Eugenie van de Poll
Niel Steendam ©2025