Employer branding campaign for OnderhoudNL
wij onderhouden van nederland
The Netherlands is full of buildings, bridges and structures that need maintenance. Very important work, yet it often goes unnoticed. Maintenance trade association OnderhoudNL gives its members and the maintenance industry the loving podium they deserve.
The campaign showcases skilled professionals with passion, craftsmanship and care for all things built. And with only 2% of the Netherlands being newly constructed, these heroes play a vital role in transforming the older 98% into energy-efficient and future-proof buildings. Now that's truly sustainable work.
The new digital platform is a place to discover personal stories, jobs and career opportunities. Because if you take care of the Netherlands, OnderhoudNL takes care of you.
My contribution: campaign design, motion design, illustrations, digital design, art direction
Agency: Matters Most
Strategy: Lotte Koelemeij, Ruud Tuithof
Concept: Caesar Driessen
Film & photography: Bandit Amsterdam
Niel Steendam ©2025